Identity : Communications Toolset : Annual Reports : Design Language : Web
Bill & Melinda Gates Foundation
Background
The world has never seen a nonprofit as large as the Bill and Melinda Gates Foundation, the challenges are staggering. When Warren Buffett decided to entrust Bill and Melinda to use his wealth to heal the world these challenges came to a boiling point. The Foundation needed to build insight and understand all of its global stakeholders and deliver effective communication through all available channels to effectively deliver the vision and mission within each advocacy area.
Our mission was forged from one simple yet profound question:
“All lives have equal value. How do we communicate this?”
Objective
Communicate that all lives have equal value.
- Align Global audience and all stakeholders
- Develop online communication platforms
- Communicate Warrens Buffet’s gift to the Foundation of $30 billion to the world
- Develop annual reports integrating the Foundation and the new Gates Trust
- Tell the human stories of grantees and Foundation programs
Solution
We developed the stories, design language and communications tools necessary to help each stakeholder (internal program areas, grantees, and the public) understand the role they play and the roles of others. We developed a story based on the vision of curing TB.
Every day 8,000 people die from TB, each week 56,000 and in a year 2.9 million. The work of the Foundation is not based on finding the cure tomorrow, but if the cure is found one day sooner because of the Gates’ efforts, 8,000 lives have been saved.
Because this is such a unique challenge, we need to end with a question.
What is your life worth, your child, your neighbor? What about a stranger’s child?
- Who?Bill & Melinda Gates Foundation
- What?Digital Communications Strategy & Platform
- Why?To unify and deliver comprehensive messaging, brand and storytelling across all program areas
Who we are
Human Condition advises some of the largest organizations, funders, and emerging startups globally. From working with the Bill & Melinda Gates foundation on a global communications strategy to developing the world's first heart failure simulator for Astra Zeneca, we have a talent base that has found ways to break through laborious processes extremely quickly and eliminate challenges large organizations face. We want to translate that knowledge to startups and young companies.
Our focus is speed to market, to first major client, to next round of capital. Depending on the need, our roster of serial entrepreneurs, consultants, investors, technologists, lawyers, accountants, and designers can fit any need. On top of which, we are recognized in both the City and State of New York as a:
- Qualified Emerging Technology Company
- Emerging NYC Biotechnology Company
- Empire Zone Certified Company
As New Yorkers and entrepreneurs, we are a part of the rapid growth of the NYC entrepreneurial community. Our mission is to equip startups with funds, resources, talent, and knowledge more efficiently than any other organization. We know the nature of developing a business in this city and speed is foremost the differentiating factor. We live that pace. We've learned how to do the most with the least amount of time and want to help others do the same.
